010 Is Facebook Listening to Me??
I said the word Keurig and now Facebook is showing me ads like crazy!' Does Facebook listen to your conversations to deliver better ad experiences? While we can't answer that, we can give you the inside scoop on social ads and how to thrive with Facebook and Instagram ads. Hear from Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) as they talk paid social strategy and what works and what doesn't.
009 How to Build An Effective Google Ad Campaign
Now that we've talked through SEO and how to boost your search ranking organically, we'll touch on paid search strategies for platforms like Google. Listen in as Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Marketing- The Smithee Group) talk through the pay-per-click model and search engine marketing and what you need to know to get started.
008 SEO: The Strategy to Drive More People to Your Website
You've revamped your website experience, but you need to make sure people discover it. Now we're talking SEO, or Search Engine Optimization. SEO helps to drive more viewers to your website, and in this episode Blake Smith (Media Strategist- The Smithee Group) and Bryan Cockerham (CTO & Partner- Punchmark) are telling you what you need to know to get there.
007 What to Focus on to Drive Online Conversions
We've said it before and we'll say it again: Your website is the most crucial tool when it comes to winning in the digital environment. So, how does it stack up? In this episode, Mike Burpoe (Lead UI/UX Designer- Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) are talking best practices when it comes to your website and what you need to focus on to drive conversions.
006 How to Get Your Social Media Numbers to Reach New Heights!
You've become a pro at developing and posting great content on social. Now what? The key to driving social growth is inbound and outbound engagement! What does that mean? Tune in to find out as Erin Lashley (Brand Strategists- The Smithee Group) and Katie Kinlaw (Digital Marketing Manager - Punchmark) provide top strategies on how to maximize engagement on your profiles so your social numbers reach new heights!
005 How to Elevate Your Social Strategy for Success
'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date. This is the second half of a two-part episode that features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.
004 "What Should I Post on My Social Media??"
'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you the tools you need to keep your content fresh and up-to-date.
This two-part episode features Katie Kinlaw (Digital Marketing Manager - Punchmark) and Evelyn Stetzer (Integrated Brand Strategist- The Smithee Group) discussing organic content and how to elevate your social strategy for success.
003 How to Mirror Your In-Store Experience to Your Website
We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase' when it comes to digital, and the experience that customers have online is just as important as the experience they have in-store. Join Elise Poeana (Director of Client Success- The Smithee Group) and Sarah Weekes (Associate Creative Director- Punchmark) as we talk about how you mirror your in-store experience to your online customers.
002 The 411 on Digital Marketing
What are the fundamentals of digital marketing and why is it relevant to your brand? In this episode, Katie Kinlaw (Digital Marketing Manager - Punchmark) and Cody Giles (Director of Integrated Strategy - The Smithee Group) give you the 411 on digital marketing and what it takes to win!
001 Introducing: In the Loupe
Welcome to the 'In the Loupe' podcast, featuring Punchmark and The Smithee Group! We're kicking off the series with a message from Ross Cockerham (CEO & Co-Founder of Punchmark) and Ben Smithee (CEO of The Smithee Group), where we'll chat about the importance of your website and digital marketing presence, and what you'll learn throughout the first season of the podcast.
