"Navigating Through the AI Revolution as Retail Jewelers"
Artificial intelligence (AI) has already had such an impact on our industry, and this is just the beginning. Because the AI landscape is changing so rapidly, we need to understand what tools are available to us, how to use these tools to our maximum benefit, and how to stay as "human" as possible in the process. The good news is that, like most technologies, AI exists to service us, which means we can propel our businesses forward faster than ever before.
In this session, Bryan and Ross Cockerham from Punchmark will show you how to use AI to hire employees, write product descriptions, create unique content, update company processes, maintain your website, and even create digital images that look as real as a photograph. You'll also learn how to protect yourself from legal implications due to copyright issues that arise from using AI-generated content.
Safeguarding Against ADA Lawsuits, Ecommerce Fraud, and Slow Page Load Times
This seminar will dive into the troubled waters of the Americans with Disabilities Act (ADA) compliance and ecommerce fraud while touching on the third issue plaguing ecommerce retailers: Slow page load times. With so many jewelers receiving ADA compliance lawsuits, and because luxury goods are such a target for ecommerce fraud, jewelers need to make sure they're protected on both counts. When it comes to a website's page speed, a hindered user experience can not only drive away potential customers but also negatively impact your Google rankings.
Join Bryan Cockerham, CTO & partner at Punchmark, as he teaches you how to master these three pillars of digital protection, ensuring not only legal compliance and security but also elevating your site to the pinnacle of performance and visibility.